Peningkatan Kompentensi Pelaku UMKM Di Kabupaten Enrekang Melalui Pelatihan Manajemen

https://doi.org/10.31100/matappa.v5i2.1959

Authors

  • Hasbiyadi Hasbiyadi STIEM Bongaya Makassar
  • Jannati Tangngisalu STIEM Bongaya
  • Rusni Rusni
  • Hardiani Hardiani
  • Mursida Abu

Keywords:

competence. workshop, SME's

Abstract

This training activity aims to improve the competence of MSME actors in the field of business management and marketing, especially e-commerce marketing. The training was conducted in Enrekang district, South Sulawesi, where the participants were business actors, especially MSME businesses. There were 20 participants who took part in this activity. This activity method is carried out with a training model in the form of counseling about business management and the selection of marketing strategies, especially the right e-commerce marketing. Then the next activity is to carry out a mentoring process in the form of consultation for 6 months. The results obtained by the participants are the knowledge of the products being sold is getting better. The conclusion in this activity is that there are several obstacles that have made it difficult for the trainees to increase their business and compete in the market. From the results of direct and indirect observations, it is indicated that these obstacles are such as business management and their ignorance of e-commerce technology and the use of inappropriate marketing strategies. And the mentoring process carried out made it easier for participants to apply the knowledge they got. The results of this activity will be used as a role model for the campus to carry out similar activities in other places. As well as being a reference material for other parties who carry out community service activities.

References

Abdullah, M. A., Manan, S. K. A., (2011). Small and Medium Enterprises and Their Financing Patterns: Evidence from Malaysia. Journal of Economic Cooperation and Development, 32(2), 1-18.

Colombo, M. G., &Grilli, L. (2005). Founders’ human capital and the growth of new technology-based firms: A competence-based view. Research policy, 34(6), 795-816

Capaldo G., Zollo G. (2001), “Applying fuzzy logic to personnel assessment: a case studyâ€, Omega, 29, 585-597.

Dinda, Tauresia Febrina. 2017. Skripsi,“Peranan Pemerintah Daerah dalam Pemberdayaan UKM di Desa Sukamulya Kecamatan Banyumas Kabupaten Pringsewu Perspektif Ekonomi Islam (Studi pada Kelompok Usaha Bersama (KUBE) Kain Perca desa Sukamulya Binaan Dinas Koperindag Kabupaten Pringsewu)â€. Universitas Islam Negeri Raden Intan Lampung.

Kayadibi, S., Polat, R., &Fidan, Y. (2013). Small and Medium-Sized Business in Malaysian Economy: Case of Turkish Entrepreneurs in Kuala Lumpur. Business Economy, 31, 265-281.

Khalique, M., Isa, A. H. B. M., Shaari, N., Abdul, J., &Ageel, A. (2011). Challenges Faced by the Small and Medium Enterprises (SMEs) in Malaysia: An Intellectual Capital Perspective. International Journal of Current Research, 3(6), 398-401

Man, T. W., Lau, T., & Snape, E. (2008). Entrepreneurial competencies and the performance of small and medium enterprises: an investigation through a framework of competitiveness. Journal of Small Business & Entrepreneurship, 21(3), 257-276.

Radam, A., Abu, U. M. &Abdullahn, A.M. (2008). Technical efficiency of SMEs in Malaysia: a stochastic frontier production model. International Journal of Economics and Management, 2(2), 395-408.

Riswanto (2020). Peran Pemerintah dalam Pemberdayaan Pengusaha Dangke di Kecamatan Anggeraja Kabupaten Enrekang. Skripsi. UN Alauddin

Shehnaz Tehseen (2015) Entrepreneurial Competencies and SMEs Business Success: The Contingent Role of External Integration Mediterranean Journal of Social Sciences Vol 6 No 1

Solesvik, M. (2012).Entrepreneurial competencies in emerging economy context.In 17th Nordic Conference on Small BusinRiswanti (20ess Research, Helsinki.–2012.–23-25 May.

InfoPublic- https:// info publik.id / kategori/ nusantara/ 364657/ kemudahan pelaku usaha di enrekang

Downloads

Additional Files

Published

2022-06-05

How to Cite

Hasbiyadi, H., Tangngisalu, J., Rusni, R., Hardiani, H., & Abu, M. (2022). Peningkatan Kompentensi Pelaku UMKM Di Kabupaten Enrekang Melalui Pelatihan Manajemen. MATAPPA: Jurnal Pengabdian Kepada Masyarakat, 5(2), 269–275. https://doi.org/10.31100/matappa.v5i2.1959

Issue

Volume 5 Nomor 2 Tahun 2022

Section

Articles

License

Jurnal ini memberikan akses terbuka langsung dengan prinsip bahwa membuat penelitian tersedia secara bebas untuk publik mendukung pertukaran pengetahuan global yang lebih besar.

Semua artikel yang diterbitkan dapat di Akses secara Terbuka atau Gratis untuk semua orang baik untuk dibaca maupun diunduh di bawah lisensi CC-BY.

Ppenulis mempertahankan kepemilikan hak cipta untuk artikel mereka, tetapi penulis memberikan izin kepada orang lain untuk menggunakan konten publikasi di Matappa secara keseluruhan atau sebagian asalkan karya aslinya dikutip dengan benar.

Hak cipta mencakup hak eksklusif untuk mereproduksi dan menyampaikan artikel dalam semua bentuk dan media, termasuk cetak ulang, foto, mikrofilm dan reproduksi serupa lainnya, serta terjemahan. Reproduksi bagian manapun dari jurnal ini, penyimpanannya dalam basis data dan transmisi dengan bentuk atau media apa pun, seperti elektronik, salinan elektrostatik dan mekanik, fotokopi, rekaman, media magnetik.

Creative Commons License
MATAPPA is licensed under a Creative Commons Attribution 4.0 International License.